How to Build Your Business, Your Brand, and Your Bottom Line With Content Marketing

Keynote Speaker Marcus Sheridan

Tired of all the theoretical social media and blogging talk? Want real, applicable techniques to grow your company’s brand and profits? This session will do that and much more as Marcus Sheridan will help you discover the principles he used to go from a struggling swimming pool company to the most trafficked swimming pool website in the world, and how these same principles have sense been applied to other businesses with massive results. If you want actionable items you can apply to your business immediately, you’ll love this talk.

PCM_CEU_1This program has been pre-approved for 1 Continuing Education Units (CEUs) toward American Marketing Association Professional Certified Marketer (AMA PCM®) recertification, in the category of Conferences and Seminars. (Program ID# 0006-CH-CS1)

For more information about AMA PCM certification or recertification, please visit the AMA PCM homepage at or send an email to

About Marcus

SheridanSpeakingIn 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—

With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence—helping businesses globally to leverage the internet to generate more traffic, leads, and sales—without all the theory and fluff.

Today, when Sheridan is not giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.

Publications Marcus’ story has been featured in:

  • The New York Times
  • The Daily Globe and Mail (Canada’s largest Newspaper)
  • Entrepreneur Magazine
  • Content Rules by Ann Handley and CC Chapman
  • Off the Hook Marketing by Jeff Molander
  • Youtility by Jay Baer

Events Marcus has spoken at:

  • National Vistage Conference in Dallas, 2013
  • Content Marketing World Keynote 2012, 2013
  • HubSpot Inbound Conference 2010,2011, 2012, 2013
  • Marketing Sherpa Email Marketing Summit Keynote 2012
  • Blog World/New Media Expo 2011
  • Explore 2012
  • Social Media Marketing World 2013